Jordan Balderas is a Chicago-based commercial photographer and director of photography, blending creativity, technical expertise, and a passion for visual storytelling.

SPECIALIZing in tabletop food, beverage and product photography, with a flair for motion control using cutting-edge SISU robotics.

Jordan’s process begins with thorough pre-production, utilizing tools like storyboarding with 3D renders to ensure alignment with client goals. With a client list that includes Jim Beam, Knob Creek, Miller, and Dunkin, Jordan has a proven track record of creating stunning, sales-driven images that captivate audiences.

Alongside his freelance work, Jordan’s role at PXP Studios as senior photographer, highlights his leadership and dedication to delivering high-quality results on every project.

When he's not behind the camera, Jordan enjoys exploring the world’s best bars, learning about beverage production, and pushing the boundaries of new photography and video technologies.

ask me for any whiskey recommendations, you won’t be disappointed!